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  1. Home
  2. Personal Care Services
  3. The NOW Massage
The NOW Massage logo

The NOW Massage

Personal Care Services

SBA Approved

About The NOW Massage

- The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations. - With a proven concept and stunning key metrics, the growing lifestyle brand is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States. - Simple Buildout - In house construction and project management team to support you every step of the way - Average 2400 sqft inline location - Little to no custom built-ins - Simple audio system - Minimal drywall and framing - Concrete floors throughout - Not paint intensive - 8-10 week construction timeline

The NOW Massage redefines relaxation with customizable massage services in an inspired setting. The membership-based model offers guests the chance to disconnect from the outside world and reconnect within. Celebrated for its ”best-in-class therapist training and perfectly styled, zen-beach-chic interiors,” (Forbes Magazine) see why The NOW stands out from other massage concepts and is the emerging brand to watch in the wellness business. Starting in 2015, The NOW disrupted the massage space by connecting with the untapped 147m Gen Z and Millennial markets and serving them affordable luxury. With the social media following to prove it, influencers and celebrities frequent The NOW and press follows. With a focus on scalability and convenience, our franchise model allows you to be a business owner, but not by yourself. Learn how our experienced leadership team, led by seasoned professionals, makes the franchising process seamless. Join us in bringing The NOW Massage to new territories nationwide and start a profitable path to owning a piece of the 18B wellness industry NOW.

Ideal Candidate

We are looking for franchisees with basic business skills that can manage and motivate a team, have sufficient financial resources, and will follow the blueprint of a proven business model. If your candidate has these qualities, then they are a prime candidate to own and operate a NOW franchise!Minimum Liquidity Requirement: $200,000Minimum Net Worth Requirement: $750,000Background in sales, marketing, management, media, franchising, entrepreneurs, athletes, etc.Interests in social/digital media, travel, music, experiences, boutique fitness, active lifestyle, wellness enthusiasts, etc.

Key Facts

Founded
2014
Franchising Since
2019
Model
Both

Awards & Recognition

  • ★ (2025)
  • ★ (2024)
  • ★ (2023)
  • ★ (2022)
  • ★ (2021)
  • ★ (2020)
  • ★ (2023)

Territory Overview

Available: Missouri, Montana, Nebraska, Kansas, Oregon, Massachusetts, New Jersey, Colorado, Maryland, Ohio, Alabama, Alaska, Arizona, Arkansas, Connecticut, Delaware, District of Columbia, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Michigan, Minnesota, Mississippi, Nevada, New Hampshire, New Mexico, New York, North Dakota, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Unavailable: California, North Carolina, Florida, Texas

Investment Snapshot

Total Investment$470K - $783K
Franchise Fee$60K
Liquid Cash$200K
Net Worth$750K
Royalty Fee6%

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