MOOYAH Burgers, Fries & Shakes

About MOOYAH Burgers, Fries & Shakes

- Expert Leadership Support: MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for our Franchise Owners. In addition to the 120 years of restaurant experience in our Executive team, our Chairman of the Board has been a Franchise Owner of multiple brands, so he truly understands the benefit of ongoing support. Our President travels throughout the year to meet one-on-one with each Franchise Owner to hear valuable feedback so that the support team can make improvements where possible. Our leadership team is always just a phone call away! - Community Philanthropy: While many better burger brands have a “city feel” and cater to urban residents, MOOYAH puts its roots in suburban communities, partnering with schools, churches, sports leagues, and other groups to ensure our restaurants are a welcoming environment for all. For example, our Madison, WI location is the go-to spot after Badger football games at the University of Wisconsin. They even offer their own Badger Burger, which has become a Guest favorite! - Lower Risk/Higher Reward: At MOOYAH, we have a streamlined kitchen with a core menu consisting of three main products: burgers, fries & shakes. That’s it! Our simple menu allows for lower build-out and food costs compared to many of our competitors. For example, BurgerFi, SmashBurger, and Sonic Burger’s initial investment costs range from almost $1 million to over $3.5 million! At MOOYAH, we understand that lower build-out costs mean faster ROIs, which is why our initial investment starts at $371,731, without restricting our ability to create high-quality, beautiful and innovative restaurants. Not to mention, the top 25% of our Franchise Owners average $1,531,182 annually. Cha-CHING! - Seriously Fun: At MOOYAH, we believe having high-quality food doesn’t require you to have a low-quality personality. We’re on a mission to make sure customers, Team Members, and Franchise Owners have the most fun ever!...and yet, we couldn’t be more serious about the food we serve. Put simply, we believe that making seriously good food doesn’t have to be such serious business.

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, lifestyle burgers, hand-cut French fries, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company takes the type of burger you'd enjoy in a fine-dining establishment and serves it in a fun, family-friendly environment! MOOYAH has been named to Entrepreneur Magazine’s Franchise 500 list, Entrepreneur Magazine's Top 200 Food Franchises, QSR’s Best 6 Franchise Deals, Franchise Times' Fast & Serious list of the Smartest Growing Franchise Brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year for the last ten years. Want to know our secret recipe for all this success? Let's start with our simple menu, seasoned with a strong focus on food quality, and topped with our seriously FUN brand personality. Throw in an industry-leading franchise support program, and you’ll start to realize why our unit economics are strong, and more importantly, why MOOYAH Franchise Owners have fun running their businesses!

Ideal Candidate

Key Facts

Founded

2007

Franchising Since

2007

Model

B2C

Awards & Recognition

• ★ (2023)
• ★ (2022)
• ★ (2021)
• ★ (2020)
• ★ (2019)
• ★ (2017)
• ★ (2017)
• ★ (2017)
• ★ (2018)

Territory Overview